Resume: Web developer NYC - XHTML, CSS, DHTML, JavaScript, SEO
Skills
Technologies
- XHTML
- CSS
- Javascript
- DHTML
- PHP
- Perl Template Toolkit
- Java
- MySQL
- VBA
- Unix
- XML/XSL
Intellectual Capital
- Search Engine Optimization
- Accessibility & Usability
- Creative Solutions
- Specification Development
- Layout & UI Design
- Content Development
- Branding & Strategy
- Reputation Management
- Market Research
- Traffic Analysis
Applications
- MS Office
- PhotoShop
- Dreamweaver
- Acrobat
- Illustrator
- InDesign
- Flash
Rating Key
Excellent
Very Good
Good
Basic Knowledge
Education
MBA, The Johnson School, Cornell University
May 2007
Awards
- Top Ten Most Innovative MBA Teams in the World 2005, Thunderbird Innovation Challenge
- Winner, SC Johnson Guerilla Marketing Competition 2005
- Winner, 14th Annual Simon School Marketing Case Competition 2006
- Beta Gamma Sigma Business Honors Society
Clubs and Activities
- TA – Marketing, Strategy, Consulting Process
- Class of 2007 Alumni Webmaster
- Vice President of Communications, Women’s Management Council
- Vice President of Interactive Communications, High Tech Club
- President, Sound Investments a Cappella Group
BS, Rochester Institute of Technology
May 2005, Highest Honors
Applied Arts & Sciences
Concentrations in Applied Programming & Business
Work History
2004 - Present
Web Developer & Internet Marketer
End-to-end website development, specializing in very small organizations. Projects include basic graphic design of website, information architecture, search engine optimization, code development, hosting management, content advice and development, linking strategies, site analytics and ongoing maintenance.
Technologies:XHTML, CSS, JavaScript, PHP, MySQL, Unix, Photoshop, Illustrator, PowerPoint, Dreamweaver
Skills:Graphic design, SEO, site analytics, audience segmentation, linking strategies, information architecture, interface design, project management
CodeScribbler
Small business website development and internet marketing
Location:New York, NY
Size:1 (self)
- Design and develop small business and non-profit websites
- Consult for site targeting, promotion, reputation management and SEO
- Analyze traffic and media trends, set goals, and recomment 'next steps'
- Seek opportunities for proactive outreach to audience segments and related organizations
Summer 2006
Summer Intern
Provide recommendations for future enhancements to a key customer service page. Analyze existing page, identify key business objectives, research competitive environment and consumer internet trends, and identify opportunities and threats. Present findings and recommendations to the interactive group members and executives.
Technologies:Photoshop, Illustrator, PowerPoint
Skills:Graphic design, market research, competitive analysis, creative solutions development, interface design, presentation design and delivery
American Express Interactive (AXPi)
Credit card, charge card, and travel services
Location:New York, NY
Size:50,000+
- Identified usability, accessibility, services enhancement and buzz-generation opportunities
- Produced and delivered over 50 actionable recommendation items and detailed mockups
- Consulted and collaborated with internal stakeholders for due consideration of all objectives
2003 - 2005
Web Developer
The primary role was that of front-end web development, using hand-coded XHTML, CSS, and extensive JavaScript to produce highly interactive interfaces with the Perl Template Toolkit templating platform. In addition to production, activities included hiring, training, and supervision of interns; experimentation with new technologies; creation of developer tools; and development of tool documentation, product specifications and internal development standards.
Technologies:XHTML, CSS, Javascript (OOP), DHTML, Perl Template Toolkit, Java, XUL, XML, XSLT, Photoshop
Skills:Graphic design, accessibility and usability standards, creative solutions development, interface design, training, documentation and specification creation
Compendium Research Corporation
Web-based applications for the healthcare industry
Location:Fairport, NY
Size:10-15
- Assessed business rules and usability issues; collaborated with product designers and marketing staff to identify problems and solutions
- Reduced product marketing site download sizes by more than 50% without sacrificing content or style; substantially reduced download times and improved user experience
- Designed and built tools to improve product quality while reducing front-end development time by 20-30%
- Authored comprehensive standards and training manual to assist developers in adherence to coding standards and proper use of technologies
2001 - 2003
Marketing Coordinator & Executive Assistant
Marketing activities included design and composition of collateral, production of trade show materials, development of market research reports, management and production of email marketing efforts, and site traffic analysis and search optimization. The company business was computer-based training for aviation security screening.
Technologies:MS Word, MS Excel, Photoshop, Goldmine
Skills:Graphic design, copywriting and editing, trade show coordination, email marketing, site analytics, internet research
Safe Passage International
Computer-based training for the security industry
Location:Rochester, NY
Size:10-15
- Initiated first-ever email marketing campaign; achieved 18% click-through rate
- Analyzed web metrics to identify most popular products and keywords
- Used web data to optimize content, improve search engine rankings, and target offline sales efforts
- Designed, wrote, and produced marketing collateral
- Coordinated trade show participation and designed display materials
